Nasera is the Wild Animal Park located west of Santa Barbara in Southern California. Nasera is a relatively new exotic destination to the kingdom of wildlife and its inhabitants. The Park is seeking creative solutions to boost the level of their awareness over the importance of conservation and further research in concern to wildlife preservation. A new campaign theme emphasizes the safari environment and magnitude of its inhabitants. A glimpse into the safari is provided by projecting imagery of extinct species. Colors, textures, patterns and imagery were chosen to complement the safari motif, and maintain primary focus on true wonders of nature.