SARRC–Southwest Autism Research Resource Center is a non-profit, community-based organization. SARRC is dedicated in providing guidance, leading research, training and support for parents and families as they learn to deal with Autism and its spectrum’s disorders. The goal was to establish a campaign that integrates awareness about Autism in schools and among population, and SARRC in turn would provide support for families and help children to live a productive and meaningful life. SARRC’s identity is portrayed by a dominant purple color with an accent on bright blue, tiger-orange and medium green. Combination of these colors emphasizes the concept, and creates a substantial interactivity with audience.